Saab 9-5 by Soundracer at the Gumball 3000

SoundRacer is a Swedish company that makes a fun little device that plugs into your car’s 12V outlet, tunes to your radio and sends a V8, V10 or V12 soundtrack through your speakers according to your vehicle’s engine revs.

The guy who runs Soundracer is Kenneth Palmestål. Kenneth is a Saab 9-5 owner and the company recently took part in the Gumball 3000 rally as a product sponsor. That means there was plenty of Saab 9-5 exposure in the heart of London at an event scrutinised by many, and that’s a good thing.

Thanks to Kenneth for sending through some images from the launch of the Gumball 3000.

Click to enlarge.

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Saab is not affiliated with SoundRacer, but we enjoyed those pics. There are Soundracer videos from the event on Youtube, too.