Tag: Austria

The Saab Dealer Tour of France commenced this weekend (make sure you participer à l’événement and take some photos!), hot on the heels of a fantastic tour through Austria.

• Saab Dealer Tour of Austria – Report 1
• Saab Dealer Tour of Austria – Report 2

The team from Saab Austria has sent in the following final update from their very successful and enjoyable trip.

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November 9

Saab Oellinger in Enns / Upper Austria

Wednesday morning our tour went on to visit Enns. After the successful tour in Vienna our spirits were high and we were welcomed by a enthusiastic Mr Oellinger, the owner of the dealership. Despite the cold weather approx 50 persons joined to have a closer look at the cars. We did have some good conversations again and some offers were requested from customers.

A visitor and Saab fan showed us his self-created background image for his mobile phone.

We could use this as a motto for our Saab 9-4X and 9-5 SportCombi dealer tour….. (perhaps as a motto for the whole company at this time – SW)

On the way to Tyrol this photo was taken to show our country which is completed with this beautiful car.

Autohaus Meisinger, Innsbruck

After a long drive we arrived in the capital of Tyrol, Innsbruck, in the dusk. The first visitor came out from the showroom as soon as we arrived and couldn’t wait to see the cars.

Shortly before the end of our time there, a visitor from Augsburg, Germany, arrived with his Saab 9-5 SportCombi, which was tuned by Hirsch. He welcomed us and said that the journey of 2.5 hrs was quite worthwhile.

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November 10

Autohaus Steinhauser, Bregenz/Kennelbach, Vorarlberg

The last day of our successful dealer tour started in Vorarlberg. After a cup of hot tea the first visitor arrived with his Saab 9-5 SportCombi followed by a second 9-5 SportCombi and a 9-5 Sedan at the dealership.

A Saab 9-5 gathering in the western part of Austria.

Autohaus Gerster, Dornbirn, Vorarlberg

The last visit of our more than 3.000 km long trip through Austria: the dealership Gerster in Dornbirn, Vorarlberg.

Mr Gerster, the owner of the dealership, positioned his 9-5 Aero Sedan beside the new 9-5 SportCombi. Now a lot of customers could compare both body versions. Some visitors took the opportunity to testdrive the 9-5 Aero Sedan.

We also welcomed some guests from our neighbour country Switzerland

With a little snack the guests were talking about the future, the past and current situation.

We were very happy about the positive outcome of the Austrian dealer tour. After this final visit, we hit the road, heading for Saab Zentrum in Frankfurt, Germany, where we had to handover the cars to our colleagues from France. Their tour will start very soon.

We would like to say thank you to all our visitors and dealers for the tremendous help and the interest shown during this special week!

Things have been moving along with the Saab dealer tour in Austria and it looks like they’re having a great time, showing off the Saab 9-5 SportCombi and Saab 9-4x to both dealer staff and potential customers.

Despite the current uncertainty, it feels great to see stuff like this happening, and the positive response it’s been receiving.

The crew in Austria sent through the following updates:

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November 7

In Carinthia, in the south of Austria, a lot of interested people and Saab fans came to see the cars.
The Eisner group in Carinthia put in a lot of effort to offer a good insight in the new range for everybody. Although the questions about Saab are many, the spirit of the event is the same everywhere. Each stop offers individual conversations and contacts.

A highlight for us was the first visitor who didn’t come from Austria or Germany. A guy from Holland who has a second residence in Austria came with his 900 convertible (with the top open!) and had a look at the new models. We had very positive conversations again.

Even a bit of rain could not change the atmosphere the next day and the tour could go on.

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At the Winter dealer showroom in Graz, Styria, we were expected and welcomed. After a little snack for us we were able to present the 9-4X and the 9-5.

The highlight at this dealership was that one customer spontaneously signed a contract for the purchase of a new 9-5 SportCombi!

Mr. Heinz Kuss from the dealership Winter and Mr. Stefan Mladek complimented the customer on the first purchase.

Just before the day ended a Saab fan from Slovenia arrived. He drove a long distance to see the new range. Although he didn’t get to spend a long time with the new Saabs, he agreed that the drive was worthwhile.

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November 8

After the news from yesterday evening, the interest from the visitors on the Austria dealer Tour was bigger than ever. In the morning at the dealer Auto Stahl we received some concrete requests from customers.

The event was topped after midday at the biggest Saab dealer in Austria, Saab Wien Oberlaa. Its the only dealer in Austria that sells only Saab vehicles.

Nearly 150 people came to see both cars. A lot of price lists and product information was distributed and visitors took them home with pleasure. Some people decided to take a Saab and will follow the coming decisions between Sweden and China very closely.

This day was also a big day for the employees of Saab Oberlaa. They were able to talk about the new cars with customers in a comfortable and positive atmosphere.

We appreciated being able to meet a very special guest: Mr. Linz from China! He has driven Saabs for a long time and at he was in Vienna for private matters when we met him. He was very interested to see the new models and he had some special parting words to share: ”In China Saab has always been a special brand, we are proud to assume an alliance with this Swedish company!”

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Remaining dates and venues for the Austrian tour…… click to enlarge.

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I just received the first images and thoughts from the Saab dealer tour that commenced in Austria today. This follows hot on the heels of the successful dealer tour in Germany over the last few weeks.

The tour kicked off today in Salzburg, with the Saab 9-5 SportCombi and Saab 9-4x being shown to prospective customers and invited guests. I just received the following report from the event from Saab Austria:

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More than 50 Guests, visited the Saab Dealer in Salzburg, Sterneckstraße 28, the first station of the Austrian 9-4X and 9-5 SportCombi dealer tour.

Most of the guests were loyal, long time Saab drivers, who wanted to see the news models. But new costumers also came to the dealer to get a first glimpse on the new models from Saab. The mood was very positive and the visitors appreciated the idea of this dealer tour a lot.

Of course everyone wanted to see the all new 9-4X and the 9-5 SportCombi, but many people also had questions regarding the short and long term future of the Saab brand. The atmosphere was optimistic and positive due to the good news last week.

The Saab Brand Manager of Saab Salzburg, Mr. Tobias Loos and Country Director, Mr. Stefan Mladek were satisfied with the event very happy about the level of interest and the enthusiasm of the visitors.

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If you want to attend one of the future dealer stops in Austria, the dates for the rest of the dealer tour are listed below. Click to enlarge.

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I spoke with Henrik Claesson from Saab Germany a few days ago and the dealership tour they conducted through Germany over the last few weeks has been an outstanding success.

The dealerships involved in the tour were very appreciative of the opportunity, as were the guests who attended, the vast majority of whom saw the Saab 9-4x and the Saab 9-5 SportCombi for the first time.

The tour has been such a success that the same model is now being used for a tour of Austria, starting this weekend. Other markets are considering the model, too, and I’ll bring you details of those tours as they come to hand.

If you’re in Austria or close by, you might want to consider the dates and locations on the following brochure. Click to enlarge.

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