The deal to sell Saab came through in the late afternoon for me here in Australia. There were a couple of conference calls back to the office and a few emails here and there, just to try and share the moment with my colleagues back in Sweden. It’s hard being so far away, sometimes.
I wanted to provide some personal thoughts in a more timely manner, but bottom line……. I had to sleep on this one.
Right now, I have mixed feelings for a number of reasons. They’re much more positive than negative, but I can’t say it’s a case of parades and marching bands inside my head right now.
Strap in. This is another long-ish one.
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The good news – the overwhelmingly good news – is that Saab survives and gets a chance to fulfil the promise that it’s had for the last couple of years. I forget the number of times that I’ve spelled out exactly why Saab should be given this chance, but it goes a little something like this:
Product: We have the biggest product portfolio we’ve ever had, with cars that are going to meet the marketplace better than ever, and more new product on the way very soon. Some of the technical innovations we’ve got coming are very, very exciting indeed. Some will be firsts for Saab and some will be world firsts. I’m so very happy that Saab fans will get the chance to see them.
