I’m offering up this video of the Jaguar Project 7 today for two reasons.
1. To show you why Jaguar seem to be doing so well at the moment. Proper quality.
2. To show you why Harry Metcalfe is quite possibly the best personality in motoring media.
Harry Metcalfe, for those who don’t know, was the founder and editor of EVO Magazine. He hosted a bunch of video diaries for EVO, which were always entertaining, and he owns a stable of outstanding cars, mostly Italian.
Metcalfe left EVO Magazine last year and has since joined Jaguar LandRover as a consultant. With his background, you’d think he might be consulting on PR and Media, but he’s actually joined them to help develop cars for the jewel in the JLR crown – the “Engineered To Order” division (ETO).
Metcalfe now has his own YouTube channel – Harry’s Garage – which is well worth subscribing to.
ETO will do all of JLR’s special edition cars, to which they add much more than just carbonfibre and rhinestones, as you’ll see below.
The following video shows you why Metcalfe is such good value. He’s the thinking man’s Jeremy Clarkson – entertaining but supremely knowledgeable at the same time and his enthusiasm for the cars he reviews is contagious.
The video also shows you why Jaguar LandRover seem to be doing so well at the moment – a commitment to proper quality. The one thing that will make you or break you in the car industry is the quality of your product and Jaguar seems to have quality in spades at the moment.
There are a lot of ex-Saab people at Jaguar now. I bet they’re having the time of their life!
The video goes for 14 minutes. The Jaguar Project 7 is a very exciting F-Type variation, as I’m sure you’ll appreciate once you’ve watched it. Check out the suspension!
