I’ve been waiting to show you these photos for a while now.
What would you do if you saw something like this in a streetscape late at night?
You’d photograph it, of course. And that’s exactly what plenty of people did late one cold spring night in New York City. Me included.
Back in April when the New York Auto Show was on, Saab’s latest design concept, PhoeniX, was taken out at night for a photo shoot for Top Gear magazine. The car was unloaded at the meatpacking district around 10pm and so began an all-night photoshoot that didn’t actually finish until around 1pm the next day at Chelsea Piers.
The latest edition of Top Gear magazine, featuring the photos from that night, is now available at reputable magazine stands everywhere. That’s good news for you and I, because it means I can finally share these images, which I took during the first few hours of the shoot. For those who’d like to know, the car was parked just down the street from the Standard Hotel.
REMINDER – Those of you attending the New York Auto Show this weekend…… don’t forget to get your photo in so that you can WIN!
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A couple of notes about the New York Auto Show, which continues until its close on Sunday evening…..
What is your view of Saab?
If you’re attending the New York Auto Show, then make sure you track down one of the attendants at the Saab stand and get your hands on the Sony Ericsson Xperia in their pocket.
Saab and Sony Ericsson are running another photo competition at the New York Auto Show and there are some fantastic prizes available every day and a grand prize at the show’s conclusion. To enter, simply use the Xperia’s camera to take a photo at the Saab stand showing “your view of Saab”. You will be asked for an email address for the entry, but this email will only be used for the purposes of the competition (i.e. to notify you if you win a prize).
Daily winners receive a MW600 wireless HiFi headset that can pair with your phone, PC or provide music on the run with it’s built in radio.
The grand prize winner at the end of the show will win the Sony Ericsson Xperia Play, the first phone to couple a Playstation control for gaming and a full-feature Android phone together in one slick device.
The photo contest has had a great reception so far and you can read full details about the competition, as well as seeing all the entries so far, over at Saab’s Facebook page. Here’s a sample of what you’ll see:
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Make sure you pick up a program at the show, even if only as a Saab souvenir.
Why? Well, take a look at the front cover (at right).
That’s the Saab PhoeniX concept dominating the program, which is a fantastic coup for Saab. It continues a long line of Saab concept car success, following on from the Saab Aero-X and Saab 9-X BioHybrid and 9-X Convertible concepts, all of which won accolades at their respective auto shows.
Years from now it’ll be the PhoeniX concept that kids remember first when they thumb through their copy of the program once again.
I’ve had an outstanding week in New York reporting on Saab’s presence at the New York International Auto Show. I have to thank all the Saab fans who came along to say “Hi” and support the brand at this important show. The north-eastern US is a crucial market for Saab and this is the biggest show in the region. Saab know this, which is why they bought plenty of eye candy for people to look at.
The week began with a nighttime photo-shoot with the Saab PhoeniX Concept for a major car magazine. The shoot was held in the meatpacking district of New York and whilst we can’t share any images from that night (yet), the reactions from passers-by were worth noting. You can read them at that link. The PhoeniX was a hit in New York, have no doubts about it.
That photo shoot culminated in a press introduction to the Saab PhoeniX Concept at Chelsea Piers. Jason Castriota led various members of the press around the car, explaining why the car was designed the way it was and the role that the car will play in terms of influencing Saab’s future vehicles. At that link, you can also see video of PhoeniX with the engine running and the car in motion.
Wednesday saw the first press day at the NYIAS and we took a first look at the Saab stand, beautifully presented as always, and well positioned amongst Volvo, Porsche, Audi, BMW, Jaguar, Acura and Spyker.
The rest of Press Day #1 at the NYIAS consisted of lots of interviews for the senior executive team present at the show. It was noticed that Saab’s retiring CEO, Jan-Ake Jonsson, was not at the show. This is the first major show I can think of that he hasn’t attended in the last 5 years and I guess it signals a changing of the guard – a difficult thing for a traditionalist, but that’s time marching on, I suppose.
The story at that link also took a look at just a few of the new vehicle details shown on the Saab 9-5 SportCombi and Saab 9-4x, which are being shown together for the first time – a wonderful sign for Saab’s future.
Press Day #2 saw Saab’s NYIAS Press Conference, where Matthias Seidl introduced the new Saab 9-5 SportCombi to the US market, Jason Castriota introduced the Saab PhoeniX to the US market and Victor Muller addressed recent events effecting Saab. That link includes full video coverage of the press conference (10 minutes).
I finished the day with some Saab Art photos and I have to say I was pretty pleased with the results, too (I love this new camera)
Friday saw the first day where the show was open to the general public and it got quite crowded at the Javits Center, quite quickly. The Saab stand was busy (see the time lapse video at that link) and the product guys and girls were doing a fantastic job attending to visitors at the show.
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The New York International Auto Show is off to a great start and I hope it only gets busier and busier. New York is a special place and it’s great to see Saab have such a good presence there for this show (holding on to that presence in the city itself has to be a priority task, now).
Enjoy your Easter holiday, and thanks so much for visiting Inside Saab during our first week!
I visited the Saab stand for a few hours today at the start of public day #1 at the New York Auto Show.
Given that it was a Friday, and the beginning of Easter, I was a little worried as to whether there would be many people there. When I arrived, around 20 minutes before the show opened at 10am, the lines inside the Javits Center were around 200 meters long. Worry no more.
I paid to go in just like everyone else and there was some palpable excitement amongst the visitors in the queue. Everyone was keen to get inside and have a look around. It was around 10:20 when I finally got to the Saab stand and despite it being some distance from the main entrance (Toyota must be paying a hefty premium for that front spot), there were already a good number of people buzzing around the place.
PhoeniX was as popular as ever…..
As was the ice feature (Wow! it’s real!)
The product specialists at the Saab stand were busy – that’s Maddie giving an overview of the Saab 9-4x, and Jonas leading a visitor through some Saab facts on his iPad….
Saab have changed the layout of the stand for the public exhibition. The 9-4x has moved to the other side of the stand an in it’s place is a Saab 9-5 Sedan (which puts the sedan and Combi in close proximity to one another.
The Saab 9-4x was constantly busy with visitors poking around, asking questions and getting a feel for the vehicle.
One lady spent around 20 minutes in the car, asking in-depth questions and generally looking around. She then came back with her husband and some friends/family and spent another 30 minutes doing it all again. Saab staffers were with her for almost all this time and she left with a brochure and a smile. I’ll be very surprised if her local dealer doesn’t hear from her quite soon.
I met Howard and Gail H at the stand and we had quite a conversation. Howard bought his first Saab in 1975. It was a Saab 99 EMS and he’s bought multiple Saabs since.
His Saab 900s saved his life three times after three seperate head-on collisions. He’s currently got a Saab 9-5 and he and Gail were looking at the Saab 9-5 SportCombi with some considerable amount of admiration. They would excuse me if I said they were ‘compact’ in size so looking at such a large vehicle might surprise you, but one of the reasons Howard has loved his Saabs is the ergonomics and how they always fit him perfectly.
Howard and Gail are waiting to hear more on the resumption of the European Delivery program as they really want to combine a visit to Trollhattan with a European driving holiday. I hope we can help them soon.
There was a little bit of celebrity spotting just across from the Saab stand, at the Spyker stand. It’s easier to get a closer look at roped off cars if you’re an NFL star with a very camera-friendly wife 🙂
I thought I’d have a little fun with some time lapse camera work. This is 30 minutes at the Saab stand on day #1, condensed into four minutes. I hope every other day is either just as busy, or even busier.
That’s not a statement of exasperation. It’s what I had for dinner tonight – one of the steaks that New York is famous for. If you’re ever here, check out Ben & Jack’s near the corner of 28th and 5th. You won’t need to eat for days, which is a good thing because you won’t have any money left for days, either.
No complaints from me about the price, though. First, I was the gracious recipient of a good friend’s hospitality :-), and second, you don’t mind paying a bit more for quality. I think there’s a lesson there somewhere……
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Today, of course, was press conference day and if you haven’t seen the press conference yet, you can watch our HD reproduction press conference video.
Some of you may be wondering why Inside Saab hasn’t commented on the supplier situation that Saab has been facing. It’s because Saab is a listed company and this is a Saab website, one that therefore can’t provide running commentary on an ongoing business situation when that commentary may effect the company’s share price.
Victor Muller did, however, address the issue in his message to the assembled media and you can hear his full message in that video (I strongly encourage you to do so). As one might expect from the Chairman in such sober circumstances and at an Auto Show setting, Victor was quite direct, open and up front about the situation and the pending resolution.
He had media interviews galore all day, so I’m sure there will be plenty of press reportage forthcoming.
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PhoeniX has been the star of the show once again, but of course this New York show also saw the US debut of the Saab 9-5 SportCombi, which has drawn plenty of attention from the crowd.
“The crowd”, in this instance, includes a certain Mr Robert Lutz when he got a guided tour of the stand, as well as a certain Mrs Castriota (who, incidentally, saw PhoeniX in the metal for the first time today, and loved it).
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I thought some of you might be interested in seeing PhoeniX’s classic-900-style hood in action….. almost. It’s not raised, but just moved forward a-la the Saab 900, prior to being raised. It’s great to see they went to that level of detail on a concept car.
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Finally, a little bit of Saab art. I got a new camera this week for use here on Inside Saab and I couldn’t help but use it to record some of the more interesting shapes on show around the Saab stand.
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I’d like to thank all of my friends from the Saab community who dropped by at the New York Auto Show to say hello and check out the Saab stand. They range from journalists, Saab salespeople, Saab dealers and garden variety fans of the brand. The number was somewhat overwhelming (as was the wide-ranging access to press passes!)
Tomorrow (Friday) is my last morning at the New York Auto Show. It’s also the first public day of the show.
I’ll be there until around 1pm. If you get the opportunity to come in, please make sure you come to the Saab stand and say hello.
Following is the Saab press conference from the New York International Auto Show.
It’s 10 minutes in length and features Matthias Seidl (VP Global Sales and Aftersales), Victor Muller (Chairman) and Jason Castriota (Executive Director, Design).
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Sorry it took a little long to get up here. Who knew HD video would take so long to process?
My thanks to Jason Castriota for taking some time to be our first interviewee here on Inside Saab.
I was curious to ask Jason how his thoughts have settled now that we’re a month or so along from the launch of the Saab PhoeniX Concept at the Geneva Motor Show in March 2011.
PhoeniX was a concept that got a lot of attention, the majority of it positive, but it wasn’t without controversy. The car has received an overwhelming response here in New York and I was keen to see how Jason felt about PhoeniX visiting his home town.
Today was press day #1 at the NYIAS and even though Saab’s press conference isn’t scheduled until tomorrow, there was a flurry of activity at the Saab stand with a steady stream of visitors all day (and whilst I don’t want to sound smug, I think there are a few manufacturers who wish that was the case at their stand).
Following are some images and commentary on some of today’s events and some of the vehicles on show at the Saab stand.
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Being a senior executive at an Auto Show is all about two things – interviews and business. If they’re not engaged in one, it’s the other. Victor Muller arrived this morning with a phone virtually plastered to his ear and when he wasn’t speaking to the media, the phones were busy once again (often two at a time).
For Jason Castriota, it was all interviews. He was walking journalists around the Saab PhoeniX Concept for most of the day……
…..although he also got to sit down occasionally. This is Jason speaking with Alrik Söderlind from Auto Motor and Sport in Sweden.
These are not models from the Saab stand today. Saab has a regular crew that does all their major motor shows. These two young ladies saw PhoeniX’s doors were open and couldn’t wait to jump right in…..
Former Saab ad writer, Curvin O’Reilly, was also in attendance today. He offered both his credit card and checkbook, but still wasn’t allowed to take PhoeniX home.
Concept cars can be temperamental things. Some of you may remember the Aero-X almost swallowing a man at an auto show around 5 years ago. The poor guy had to climb out through the hatch at the back of the car as the power to the canopy top failed.
The PhoeniX has been exceptionally well behaved in comparison, but it’s not without its moments. Today, whilst Curvin was sitting in the car, the driver door decided that it was time to close. A few frantic minutes were spent looking for the remote control, before Curvin was safely extracted from the car. He seemed pretty content in there, though….
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Let’s take a closer look at some of the cars on the Saab stand. As noted earlier this morning, Saab have what is virtually an all-new lineup on the stand comprising the PhoeniX Concept, the Saab 9-5 SportCombi (due for release later in 2011), the Saab 9-4x (due for release in a month or so) and the Independence Edition Saab 9-3 Convertible (a limited edition of just 366 vehicles worldwide, available for order right now).
The Saab 9-4x has been seen occasionally on the streets of Trollhattan in recent weeks (Saab’s home town). I saw it twice in a few days before heading to New York for this show. I’m going to go out on a limb here – ‘crossover’ vehicles are not normally my taste – and say that the Saab 9-4x is taking very large strides in the race to become my favourite looking Saab. It really does look exceptionally good on the road and it doesn’t look too shabby under lights at the NYIAS either…..
The interior of the car features a dash panel with a silver/grey fleck finish as well as a patterned trim down the side of the center stack. It’s subtle, but very welcoming indeed.
I can’t wait to drive this car.
There will be a drive event early in May for members of the US automotive press corps (Some “long lead” publications have already driven the vehicle). Look out for coverage on the web shortly thereafter.
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The Saab 9-5 SportCombi was also on the Saab stand today and will be joined by a Saab 9-5 Sedan on Friday, the first public day of the show.
The interior of the 9-5SC Aero was finished in Parchment, with a patterned trim featuring on the dashboard and elsewhere.
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As I said at the top, the Saab stand was very well attended today, despite there being no actual press event scheduled for the day. That all happens tomorrow and I’m sure it’s going to be even busier then.
Interest in the company is really high and the great thing about that is that it was all interest in the product. PhoeniX was the star attraction, of course, but there were plenty of people going through the Saab 9-5 SportCombi and especially the Saab 9-4x.
The New York Auto Show has been a good one for Saab so far. The press will be even more engaged with the company tomorrow and I can’t wait to talk to a few of them and see what they think of PhoeniX and Saab’s upcoming vehicle range
(…..and speaking of which – aside from Geneva, last month – when was the last time Saab had such a totally fresh and new range to show people? It’s very exciting to see things evolving like this, like watching a newborn growing up)
Greetings all, from an early morning start at the New York International Auto Show. The press corps is still filing in and it won’t get really hectic at the Saab stand until tomorrow.
That’s not to say there isn’t already plenty of interest, however. Plans seem to change pretty quickly around here and contrary to the plan I shared here yesterday, PhoeniX is on display today and the cameras are already clicking.
It’s an all-new product lineup on the Saab stand today. As well as PhoeniX, we have the Independence Edition 9-3 Convertible, the Saab 9-5 SportCombi and a Saab 9-4x in white. When the public days begin on Friday, a Saab 9-5 sedan will be added to the lineup.
The Saab stand is well placed inside “Level 3” of the Javits Center (curiously, Level 3 is on the same physical level as Level 1 but separated by a wall). Saab are quite central within the hall and surrounded by Porsche, Jaguar, Volvo, Lotus, Spyker, Acura and Audi. That’s a good neighborhood to be in.
We’ll have more from New York as the day progresses.
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UPDATE
I had a request in comments to add a photo of the tailgate of the 9-5 SportCombi. Here it is….
Today was day 2 in New York City, leading up to Saab’s PhoeniX Concept getting it’s official US unveiling at the New York International Auto Show. Today was all about PhoeniX.
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Whenever a new Saab is unveiled, I’ve always taken great effort in telling people not to judge it from photos. People are very passionate about Saab design and that passion tends to lead to strong reactions when something new comes along. I tell people again and again……. You have to go to an event and see the car for yourself, for real.
I’m going to have to add a new element to this mantra of mine – it’s also highly recommended, wherever possible, to go and see a new car in an outdoor setting.
Last night, the bystanders who saw PhoeniX at the night time photo shoot absolutely loved the car. Go read their quotes for yourself, if you like.
Today, I met up with a few friends who were covering the PhoeniX press event. Jeff P is one of the writers for Saabs United. Steve C is a big Saab fan and is attending the auto show press events due to his work with the National Motorists Association. Today was the first time seeing PhoeniX for both of them and I think it’s fair to say that both of them were quite smitten by the end of the encounter.
So…. see it for yourself, and if the rare opportunity presents, see it outdoors, where it can mingle with buildings and other cars like it would in a more real world scenario.
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Jeff and Steve were just a part of the automotive press contingent who came down to Chelsea Piers today to view PhoeniX and have a chat with Jason Castriota.
The weather didn’t play into our hands, but there were still a good number who came out and took a guided tour around the car with the man responsible for its design. Here are a few photos showing how the morning unfolded.
Spare a thought for these guys. Today’s press viewing was the final part of a photo shoot that began at 10pm and continued all through the night, finishing at 1pm today. They’d been awake the whole time, looking after PhoeniX.
I couldn’t resist. This is me taking a photo of a man (SCNA photographer, Len) who’s taking a photo of a man (Top Gear photographer, Joe) taking a photo of a man (Jason Castriota). If anyone was taking a photo of me at the time, please pass it on.
Jason Castriota giving one of many guided tours of the car today. A brave effort, given the conditions.
Anders holds the remote keys that everyone would love to get their hands on – the keys to PhoeniX.
Mother Nature didn’t serve us well today, but PhoeniX still managed to shine on the grounds of Chelsea Piers in New York. Chelsea Piers is a very busy sports complex on the banks of the river and PhoeniX put a smile on the faces of many people passing by, too.
Loading up, in waiting for the big unveiling at the New York International Auto Show on Thursday morning. The car will be hidden away until then.
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I shot the following video towards the end of today’s press event. Unfortunately there was just a little too much ambient noise for the camera to catch the engine and exhaust note properly. I’m sure you’ll enjoy seeing PhoeniX in motion, nonetheless.
