Saab at the 2011 Swedish Open tennis

Saab have been the main sponsor of the Swedish Open tennis tournament for the last 25 years. That all changed this year of course, because of our current circumstances, but our initial commitment to the tournament some time earlier meant that we were still able to have a presence there. The ladies singles and doubles finals took place earlier today and I was there to see the show. The tournament is held in a small, beautiful seaside town called BĂ„stad (Aussie/Swedish pronunciation: Boh-stahd). Apparently the numbers in the town swell by around 80,000 over the two weeks of the tournament, […]

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