Saabosphere – links we liked this week

It’s been another week of waiting in Saab land. I know you’re all getting antsy. I can’t sit still and I’m worn through to the scalp from scratching my head so much. Here are some links from this week….. —— It’s good to see some video posted for the Snap up a Saab competition. The competition is about to enter its fourth and final week for regular entrants. I hope some readers of this website have jumped on board because it really is a great opportunity to share some of the Saab Spirit around, and if you work hard enough […]

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A thought on Saab marketing and service

From the people I talk to, I know there’s a lot of interest in Saab’s marketing and advertising. As a prelude to our Q&A part 2, where one of the questions related to this, I can foreshadow the answer by saying that the marketing plan we will follow won’t be a shock and awe saturation TV campaign. Put simply – it costs a kings ransom and just won’t have that sort of money. We’ll have to be smarter. I’m not posting this article to have a crack at people who think we should do this. It’s a natural thought, especially […]

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Saabosphere – links we like this week (big weekend edition)

Forgive the lack of postings here over the weekend but it was a BIG three days on the road, travelling 1,140kms in a Saab 9-4x between Friday and Sunday afternoon. I’ll be writing about it all in the coming days, but we took in the Midnight Sun Rally in Västerås on Saturday and then some time in Stockholm on Sunday. I tried to call in on a few friends to give them a test drive but they seemed to be on vacation and wouldn’t answer the door: Note to editors: That is what’s referred to as subtle humour. Please ensure […]

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Saab wins gold, silver medals at World Media Festival

The World Media Festival is an event held in Germany to honor excellence in corporate communications productions. It covers film, TV, web and print productions. Here at Saab we’re very proud to acknowledge the Gold and Silver medals awarded for two of our communications films in association with our agency, Valentin and Byhr. Saab was awarded a gold medal in the category ‘Advertising: Online’ for Introducing the new Saab 9-5: — Saab also won a silver medal in the category ‘Corporate Communications: Press Conferences’ for Introducing the new Saab 9-4X. —

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