Below you’ll find a five-part series of articles called ‘In Saab’s Corner’. Right now there is a lot of talk going on about the financial side of this company. We’ve been beaten from pillar to post in certain markets and whilst some of that is warranted – we don’t shy away from our current problems – much of it not […]
In the car industry, it all comes down to product. The cars you’re offering to your customers. We currently have the biggest range of Saab vehicles we’ve ever had – and that range is getting better every year. Since being sold from General Motors, we have built and released the all-new Saab 9-5 Sedan. We’ve improved the Saab 9-3 with
Much has been made of the damage done to our brand in recent years and there’s no denying that some of this is true, especially in recent months. In Scandinavia, the spotlight has been on this company in a way that I think it unprecedented for a car company and quite possibly for just about any company in Sweden. Amongst
This is a tricky one to tackle. How do you cover technology without covering stuff that you’re not actually allowed to talk about that much – future stuff? Nevertheless, I’ll give it a try. Saab have always had a good record of punching above their weight when it comes to innovation. Whether it’s early developments like heated seats, headlamp washers
They say that the biggest asset any company has is its people and Saab are no different in this respect. I’ve been connected to Saab people for a number of years now and it never ceases to amaze me, how such a small niche player in a little town in western Sweden can have such an attraction for supremely talented
