Saab Design chief Jason Castriota named as one of the Top 100 creative people in business

Jason Castriota, Saab’s Executive Director – Design, has been honored by Fast Company Magazine as one of their Top 100 Creative People in Business for 2011.

The Fast Company list of 100 Most Creative People spans entertainment to medicine to technology to social enterprise. People honored in 2010 include artists Lady Gaga and Jay-Z, thinkers such as Chris Andersen from TED Conferences and various executives from Nike, Nokia, Microsoft and Nissan.

Jason Castriota was appointed the head of Saab Design in June 2010. Prior to this appointment he had previously held positions as Design Director at Stile Bertone and Chief Designer, Special Projects at Pininfarina. He began his own US-based design consultancy business prior to taking up the position at Saab Automobile.

Jason Castriota’s first public design statement at Saab was the PhoeniX concept vehicle, which debuted at the Geneva Motor Show in March 2011. He is now leading the design execution for the new Saab 9-3, which is expected for release in the final quarter of 2012.

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  1. Many congrats to Jason! He is an incredibly deserving individual. SAAB is very lucky to have Jason working for them, he’s got what it takes. A true visionary with incredible respect for everything contained in the SAAB DNA which has gotten us this far, and wonderful ideas for integrating and improving to design modern attractive vehicles. As a 9-3 lover (and owner) I cannot wait to see what he is going to create.

    I had already purchased my tickets for the NYIAS, but then found out that Swade and Jason were going to be in attendance. I would give my left arm (still need the right one to shift gears :] ) to shake either of their hands. Sadly they had both left the day before I went to the show. Hopefully I will get the chance again!

  2. Congratulations to Jason, of course.

    And here’s hoping that he will be rewarded with his own blog! Why?

    Well, my favorite blog so far is the one of David Hill, “Design Matters”. He is chief designer at Lenovo, the man who makes the decisions about Thinkpads. And he’s a design aficionado, which is more important in that blog of his, even though it is hosted by the company. He talks just as much about design in general, and design theory, as he does of computers.

    Car design is one of the most well-known branches of design, and not exactly rare as a childhood dream. It matters to people. There is a lot to write, read and discuss about, and it’s emotional. Fans of SAAB would love it. Fans of design would love it. A lot of people would read it, and it would matter.
    It could help a lot with SAAB’s reputation.

    I bet that if Jason had such a blog, it could be the most interesting read on the internet.

    Too Long, Didn’t Read:
    If Jason Castriota had a design blog, it would be wonderful 🙂

    – – – – – – – – – – – –
    A few thoughts that fled from the head of O8h7w