“Inside Koenigsegg” coming soon to Youtube

The Inside Saab concept was on the right track, wasn’t it? 🙂

A nine-part series called Inside Koenigsegg will commence on Youtube’s DRIVE channel starting on January 8. Here’s the announcement from Koenigsegg on Facebook earlier today:

DRIVE, the leading automotive channel on YouTube, today announced a partnership with Swedish hypercar manufacturer Koenigsegg Automotive AB to produce an online video series exploring the outer limits of innovation in the automotive industry.

The series, Inside Koenigsegg, debuts January 8, 2013 on YouTube.com/DRIVE. It will provide, for the first time, a look behind the scenes at Koenigsegg and examine how innovation within the highest echelon of sports car manufacturers will affect the broader automotive world. Company founder and principal, Christian Von Koenigsegg, hosts this nine-partseries, which was produced at Koenigsegg headquarters in Angelholm, Sweden.

Inside Koenigsegg will feature Koenigsegg’s latest hypercar, the Agera R, which is listed in the Guinness Book of World Records as the fastest two-seat production vehicle from 0-300-0 kilometers per hour — an extreme test of a sports car’s acceleration, chassis, and braking capability — a feat the Agera R accomplished in 21.19 seconds. This is Koenigsegg’s fourth Guinness World RecordTM since 2003.

Here’s the sneak preview:


I first met Christian von Koenigsegg back in 2009 when he was leading a consortium to buy Saab from General Motors. I’ve met him a few times since, toured the Koenigsegg facility several times with him and I even got to ride in a CCX (I got to drive it, too, but there’s no video of that).

I can promise you that everything Christian says in that teaser is true.

The thing that blew me away about Koenigsegg is the level of creativity and innovation that goes into the cars. For example, they don’t buy off-the-shelf engines from other manufacturers like other hypercar companies do. They design and build their own, which is an enormous task when you only build 15-20 cars a year, but it’s the reason they get power that’s more than comparable to a W16 Bugatti, but with only half the cylinders and 100% reliability.

Their commitment is to build the absolute best vehicle they can. They way they do this is to design and commission everything themselves. The level of detail is mind-boggling, and hopefully you’ll get to see and appreciate their obsession and commitment in this series.

When I first visited Koenigsegg’s production line I came away thinking that this was carmaking on a completely different level, and not just from Saab or other mass producers. I was thinking about Ferrari, Lamborghini, etc. Those high-end sports cars are superb, amazing and beautiful, but they don’t even come close to the technical excellence and innovation of a Koenigsegg.

Subscribe to Youtube’s DRIVE channel and enjoy the series.

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    1. Christian doesn’t own a Koenigsegg car himself. He can drive cars that are at the workshop of course, but there isn’t a company Koenigsegg that he drives to work every day. The build costs on these vehicles are so expensive that it’s impossible to just add a private one to the production line. Even the first CC8S concept is owned privately. Last time I visited there, he hoped to pick one up on the second hand market in the next few years. As you might expect, he’s got a good idea where they all are 🙂 .

      I know he has/had a Saab 9-5 (new one) and his wife Halldora has/had a 9-3 convertible. A little story that isn’t widely known……

      A few years ago, I posted a request on SU on behalf of a good friend in Sweden who was about to get married. He wanted a 9-3 Convertible for the wedding car and wondered if I might know someone who had one. I didn’t know anyone personally, but I posted the request on SU.

      A lot of dealers and people from Saab itself spent a lot of time on SU back then (this is early 2010, IIRC) and you would have thought they’d be interested in helping out, maybe getting some minor positive publicity. And yet, the only person who responded to that request was CvK. The car was duly picked up and Tompa got an additional great story for his wedding day.

      As to the CCX, it was absolutely incredible. You hear stories about supercars, esp older supercars, about them being boisterous and heavy to drive, etc. The CCX’s performance figures speak volumes about its capabilities on the track (watch my video for the evidence on film) but what was truly amazing is that the CCX is a very easy car to drive.

      I’d suggest Le Blog Auto were perhaps being a bit too typical when they said the roads were too rough to drive it anywhere but Monaco. It’s got a surprisingly supple ride for a car in its class and was in no way bone-shattering like you’d expect. Gear changes were easy, the clutch was very easy to balance and the throttle wasn’t anywhere near as twitchy as you might expect.

      The only downside for me was learning how to get in and out.

      It’d get up my driveway in about half a second, but it’d probably leave a bit of carbonfibre on the crest 🙂

  1. LOVE the sound of that Agera! And it looks pretty nice too! This series should be very good.