Today was day 2 in New York City, leading up to Saab’s PhoeniX Concept getting it’s official US unveiling at the New York International Auto Show. Today was all about PhoeniX. —— Whenever a new Saab is unveiled, I’ve always taken great effort in telling people not to judge it from photos. People are very passionate about Saab design and […]
Notes from New York – Part 2 – it’s all about PhoeniX Read Post »
Greetings from The Big Apple! We are here for the New York International Auto Show, which starts this Friday, April 22. It’s my first time in New York City and all I can say is “Wow! What a place!” I’ve travelled to a few great locations for Saab events and Auto Shows but rarely has one city so completely exceeded
Greetings from New York, where preparations for the New York International Auto Show are well and truly underway. I’m writing to you from the Saab stand, which is still under construction leading up to the first press day on Wednesday. Whilst we’re beavering away here at the Jacob Javits center, the Saab PhoeniX Concept is sitting in waiting, ready to
It is my great pleasure to welcome you to Inside Saab – a new initiative from Saab Automobile to bring the company closer to its enthusiast community. My name is Steven Wade. Those who know me – and many who don’t – call me Swade. I’ll be your host on a journey into the heart of this wonderful carmaker. Some
