About Swadeology

Hi, all.

Seeing there’s been a few more visitors in the last few days, and because many of those visitors will have a few preconceived notions as to what to expect from a site that I write, I figured it might be a good idea to talk a little about what’s going on here.

I first started writing online back in late 2004 – a site I called Green Interior. I still love that title, actually. I should have used it for this.

My first focused effort at writing was with a Saab site called Trollhattan Saab. Several CMS changes and a whole bunch of problems later, TS got a bit too difficult to manage. Changes in the wind for Saab Automobile also made it a good time to update, so I started a new site, called Saabs United, which still lives on today in the hands of a new owner.

Based on those efforts over a period of six years, I was hired by Saab Automobile to run their corporate insider website – Inside Saab (link to archive). That exercise only lasted eight months, from April 2011 until Saab’s bankruptcy on December 19, 2011.

And thus, Swadeology was born.

This is now my own personal receptacle for writing, which is the thing I love doing the most. I wrote about Saab initially, because it helps to write about something you know. Saab is a company whose products I adore, a company I knew a fair bit about. It made sense. I also love cars in general, however – the culture, the freedom and the experiences they can bring.

Swadeology will mostly be about cars and the car industry, but I’ll also write about other things from time to time, too. This will be a “slow food” site. Gone is the hectic pace of 4-6 articles per day. The focus is now on quality (he crosses his fingers) rather than quantity.

I won’t just be about Saabs, either. I’ve always had interests in other car companies, Alfa Romeo and Porsche in particular. I’ll write about those a little, and some industry stuff in general.

I’d also like to take more photos and shoot more movies. I’d like as much media content on Swadeology to be original as is possible.

I guess you could say this is my mind on your screen. I hope you find it slightly interesting and come back from time to time. I hope you can participate in the conversation. I made a lot of great friends over my time at Saab and I guess this is one way I can keep in touch with you and let you know what’s going on in my part of the world.

Posting will likely be two to three times a week, so you can either come along as you please, or hook up with the RSS feed or email subscription service.

Thanks for dropping by.

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  1. You write about anything you like, the way you like and I will read it!
    Nostalgia articles on cars of the past, from personal experience and others would go down a treat….

  2. I am glad that a rationale, fair, and intelligent reporter has returned.
    Wish the very best for you.

  3. I’m enormously looking for your take on the industry! Welcome back to independent blogging.

    I happen to share your brand affinities as well. Saab, Jaguar, and Alfa. I’m very much hoping that Alfa is back in the US with a full product line by the time I need to replace my Turbo-X (3-4 years), assuming there’s no NG 9-3 :(.

  4. Glad to see you have a real blog up and running again. Maybe you could let us know about when you were hired by Saab if you already knew about their financial problems and Saab not paying their suppliers, etc. I am also curious, if Saab employees are still being paid and if so are you still one of these? Looking forward to your new entries – your thoughts on Fiat?

  5. Swade

    I’ve been an intermittent reader of your words since Trollhattan Saab, then Saabs United, Inside Saab and will continue to read Swadeology now and in the future.

    I too love Saabs (i’ve owned 7 to date) I also adore cars in general; 2 Alfas, 15 BMWs, 4 Audis, Jaguars, the list goes on.

    However, I very recently had the opportunity to buy a new car, and after test driving a series of ‘prestigious’ brands, I still ended up choosing a Saab, I can’t really explain why, I knew there may be problems with warranties and parts in the future, but I just couldn’t fall in love with any of the others I tried.

    For me, it has been a good choice, but I do look forward to hearing what four wheels you choose next.

    I started a Saab blog at the same time I picked up my new 9-3 Hirsch http://elevencreative.wordpress.com I also try and forget about cars altogether and write about the joy of family, friends and life too http://homeateleven.tumblr.com

    I wish you all the luck in the world with your future writing, and will drop in as and when time allows.

  6. Stumbled on this site swade… Glad to see you writing again.

    Here in the USA my wife test drove an Alfa Milano when we graduated
    from college and were buying our first brand new cars.

    I brought a Chrysler Sundance..swayed by my dad who always buys american..

    My wife swayed by here dad brought a Toyota Tercel.. to this day she wished she had brought the Alfa.. I kind of feel that way about
    my Saab…will never regret getting the Saab.

    If Saabs are not sold in the USA anymore I have no idea what brand I would buy..been driving Saabs too long.

    Your prespective about all cars is always welcome..