Volvo Pushing For Internet Car Sales

Decision 1 for Volvo last week was to end the company’s factory-backed participation in motorsport. Decision 2 is a substantial shift in Volvo’s marketing mix that’s going to be very interesting to watch. Volvo is implementing a new plan called the “Volvo Way To Market” and it means big changes in the way they’ll do things. The Volvo Way To Market can be summarised as follows: Marketing tools And increased spend on better defined and more focused branding. Only three motor shows a year – Detroit, Geneva and Shanghai/Beijing. Volvo will also conduct their own major event in Sweden to […]

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Volvo To Stop Factory Support For Racing

Volvo made some ripples last week with a couple of announcements likely to have various parties feeling just a little bit nervous. Decision 1 will effect anyone involved with a factory-backed Volvo racing team – unless they’re in a boat. Volvo’s global Marketing Manager, Alain Nisser, was quoted in the press last week saying that the company will cease direct participation in racing. Volvo’s sponsorship of ocean racing will continue, but car racing is on the chopping block. Volvo support efforts by their performance partner, Polestar, in several racing series around the world, including the Swedish Touring Car Championship and […]

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Videos: New Volvo XC90

I was born in Melbourne, so I’m genetically programmed to hate everything about Sydney*. I live in Hobart, so I think Launceston’s a hole**. Geographic rivalry is about as old as mankind itself. It started when the first cavemen argued over who had the best hunting ground and it hasn’t stopped since. As a Saab guy, I have a natural disposition to dismiss Volvo. Where Saabs were sporty and svelte, Volvos were boxy and brutal. The old joke is that they were built to protect Volvo drivers from other Volvo drivers. Secretly, though, I quite like them. I suspect a […]

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Volvo Estate Concept – Sexy As…..

Volvo, whatever real-world model it is that you create from this Estate Concept, it had better be good. Really good. Because this concept car, to be shown at the Geneva Motor Show in the next few weeks, is absolutely fantastic. OK, it’s only got three doors (including the rear hatch) so it won’t be as practical as Volvos past. And OK, the rear hatch opening is far too small to be as practical as Volvos past. But you can kinda forgive all that when the rest of the package looks this good – inside and out. We’ll have to wait […]

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Swade’s 7 ‘Investment’ Cars For Less Than $30,000

[hr] I recently featured 7 classic car investments for rich people here on site with the promise that Gavin and I could come up with lists of our own. The terms and conditions: The budget is for a maximum of A$30,000 You must be able to show an example of the car for sale somewhere in the world under that price (at a current rate of exchange). The car has to be interesting. The writer should be able to provide some short theory as to why it’s a possible long-term proposition for making a little money (or, at the very […]

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Monday Reading – Classic Mercs, Fiat, Goodwood, Saab + Volvo Sales and Maserati

[hr] Here’s the very best of automotive reading from around the web over the weekend. Well, what I think was the best reading. Let’s see what you think. — Congratulations to Volvo on increasing its sales in 2013. Volvo sold 427,840 vehicles in 2013, a small increase over 2012. The boost came thanks to large rise in Chinese sales and a small rise in Swedish sales. The US market, still #1 for Volvo, dropped by 10% so if they can arrest that slide in the near future, things will indeed look brighter for the other Swede. Don’t mind the picture […]

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Thursday Snippets – Frankfurt and non

The Frankfurt Motor Show is on again. Make sure you wear comfortable shoes because the Frankfurt Motor Show is like a small city unto itself. I’m quite sure it’s bigger than the central business district here in Hobart. When I visited Frankfurt, in 2009, there were nine display halls. Each hall was massive. Some contain multiple brands but some were ‘owned’ by single carmaking groups. Mercedes Benz had their own hall. Volkswagen group had their own hall, except it didn’t include Audi, which had another pavilion all to itself. BMW had its own hall. Jalopnik has a good article that […]

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Midweek Snippets – Jalopnik FM, Tesla Safety, Petroliciously Pebble and Politics

Here are some of my best reads from the last few days of online automotive reading (and something from the fringe). — Jalopnik good I don’t know if you’d call this list definitive, but it’s entertaining. Jalopnik compiled a list of the Ten Best Automotive Ads and there are a couple of Swedes amongst them – one each from Volvo and Saab. I’m not sure they picked the right Volvo ad (I prefer the one with the Lamborghini) but the Saab one was a favourite. — Not a real ad Spotted, photographed and caption-added by my mate Turbin a few […]

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Volvo V40 plays familiar, catchy tune

The latest in my series of “Alt-Saab” entries belongs to the new Volvo V40. The car is launching in Australia right now and pricing starts from a pretty competitive (and sub-Saab 9-3) price of ,990 plus ORC. For that, you get a reasonably breathless 84kW (113hp) four-cylinder turbo BUT…. it’s a diesel, so it’s got great mileage and importantly, 270Nm of pulling power to make driving it a lot more pleasurable than the power rating would suggest. There’s also a five-cylinder diesel for $5K more, as well as two petrol engines: a 132kW 2.0 turbo four and the range-topping 2.5 […]

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Volvo throw down a performance gauntlet – in Australia

Whilst we’re waiting….. I don’t know how much noise it’s made overseas, but here in Australia, the motoring wires have been buzzing this week due to the arrival of a limited edition Volvo S60 tuned by Volvo’s racing partners, Polestar. This package has been put together specifically for the Australian market and Volvo Cars Australia will only sell 50 of them, each of the cars individually numbered. A quick description, from the Fairfax press here in Australia: Under the bonnet is the same 3.0-litre six-cylinder turbocharged engine in the T6 model, albeit tweaked to deliver an extra 18kW of power […]

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