A collection of posts from the Inside Saab website I operated for Saab Automobile from April-Dec 2011
I’ve had an outstanding week in New York reporting on Saab’s presence at the New York International Auto Show. I have to thank all the Saab fans who came along to say “Hi” and support the brand at this important show. The north-eastern US is a crucial market for Saab and this is the biggest show in the region. Saab […]
Saab at the New York International Auto Show – Summary Read Post »
I visited the Saab stand for a few hours today at the start of public day #1 at the New York Auto Show. Given that it was a Friday, and the beginning of Easter, I was a little worried as to whether there would be many people there. When I arrived, around 20 minutes before the show opened at 10am,
Holy cow! That’s not a statement of exasperation. It’s what I had for dinner tonight – one of the steaks that New York is famous for. If you’re ever here, check out Ben & Jack’s near the corner of 28th and 5th. You won’t need to eat for days, which is a good thing because you won’t have any money
Following is the Saab press conference from the New York International Auto Show. It’s 10 minutes in length and features Matthias Seidl (VP Global Sales and Aftersales), Victor Muller (Chairman) and Jason Castriota (Executive Director, Design). — Sorry it took a little long to get up here. Who knew HD video would take so long to process?
My thanks to Jason Castriota for taking some time to be our first interviewee here on Inside Saab. I was curious to ask Jason how his thoughts have settled now that we’re a month or so along from the launch of the Saab PhoeniX Concept at the Geneva Motor Show in March 2011. PhoeniX was a concept that got a
Today was press day #1 at the NYIAS and even though Saab’s press conference isn’t scheduled until tomorrow, there was a flurry of activity at the Saab stand with a steady stream of visitors all day (and whilst I don’t want to sound smug, I think there are a few manufacturers who wish that was the case at their stand).
Notes from New York – Part 3 – The Auto Show begins Read Post »
Greetings all, from an early morning start at the New York International Auto Show. The press corps is still filing in and it won’t get really hectic at the Saab stand until tomorrow. That’s not to say there isn’t already plenty of interest, however. Plans seem to change pretty quickly around here and contrary to the plan I shared here
The Saab stand at the New York International Auto Show Read Post »
Today was day 2 in New York City, leading up to Saab’s PhoeniX Concept getting it’s official US unveiling at the New York International Auto Show. Today was all about PhoeniX. —— Whenever a new Saab is unveiled, I’ve always taken great effort in telling people not to judge it from photos. People are very passionate about Saab design and
Notes from New York – Part 2 – it’s all about PhoeniX Read Post »
Greetings from The Big Apple! We are here for the New York International Auto Show, which starts this Friday, April 22. It’s my first time in New York City and all I can say is “Wow! What a place!” I’ve travelled to a few great locations for Saab events and Auto Shows but rarely has one city so completely exceeded
Greetings from New York, where preparations for the New York International Auto Show are well and truly underway. I’m writing to you from the Saab stand, which is still under construction leading up to the first press day on Wednesday. Whilst we’re beavering away here at the Jacob Javits center, the Saab PhoeniX Concept is sitting in waiting, ready to
