Cars

Alt Car Logos

If I ruled the world I’d screw with the car industry by making them all swap logotypes with one another. Would it affect years of brand equity if Chevrolet was written with the Ford script? What if staid old Toyotas were badged using the Porsche font? Just for a bit of fun…… and points to whoever can document the most

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Non-car life

Building Business – Got Tips?

Something non-car related….. As most of you might know, Mrs Swade (otherwise known as PJ) is into painting. She’s a watercolour artist and while she’s dabbled in numerous styles over the years, she’s found an appreciative audience in recent times for her emu paintings. They’re bright and colourful and they usually achieve their aim of putting a smile on people’s

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Cars

Alfa Romeo Brera – New Contender

I’ve been considering what to pick up for our east-coast Australia driving trip later this year. How you get there is almost as important as where you go, right? The latest thoughts, as documented in my 2013 Automotive Bucket List, were leaning towards a Porsche Boxster S. The early ones have reached the point of affordability and while it wouldn’t

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Cars

Video: Japan’s Retro Car Kings

This video is a must watch. A lot of people are indifferent towards Japanese cars. There’s a cultural fence that’s hard for some to get over, plus a lack of historical experience. It’s my hope that for some, Retro Car Kings will go some small way towards bridging that gap. The secondary thing I hope you learn from this video

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