A word about the "Let Saab Go!" movement on Facebook

I don’t want to make any extensive comments or provide any explanations as to what’s happening on Facebook at the moment. If you’re involved in the “Let Saab Go” movement, then you know what’s going on. I just want to say two things: 1. I want to acknowledge this fan-based movement, started and sustained by Saab enthusiasts on Facebook, using the social media tools freely available to them and everyone who uses the site. We have observed the movement and I want you to know that as always, your faith in our products and your desire to see Saab successful […]

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Saabosphere – links we liked this week

There have been plenty of Saab stories doing the rounds in the last few days and despite the current climate surrounding the company, the overwhelming majority of them have made for some very pleasant reading. —— I’ve got two Must Read stories for you this week. The first is a quick writeup about Bud Clark on Car and Driver. US Saabers, especially those in California, may be familiar with Bud Clark. Sonett owners and enthusiasts will be familiar with the name, too. If you’re not familiar, consider this your chance to get acquainted. Bud is one Saab person I’ve not […]

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Video: Making a Saab 100K Mosaic

Got your Saab 100K mosaic yet? It was hard work printing, then pasting all those photos on to the paper, color matching them, etc. Paper cuts galore! But we got there eventually πŸ™‚ Here’s a time-lapse: —— Thanks again for submitting your images. I hope you enjoyed the mosaics and please feel free to spread the word! And I hope you watched the video right through to the end πŸ™‚

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Saab reach 100,000 Fans on Facebook

A few weeks ago we asked for your Saab photos to help us celebrate reaching 100,000 fans on Facebook. Today, we’re there! —— Saab celebrate 100,000 Fans on Facebook Saab today celebrated an online milestone, with 100,000 fans choosing to join the brand’s Facebook page. “This is a wonderful milestone for Saab. We have always had a significant online presence for a company of our size, with much of it being fan-driven. To reach over 100,000 fans on Facebook is further testimony as to how much our fans like to associate themselves with our company” said Knut Simonsson, Vice President […]

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We need your Saab images for a Facebook milestone celebration!

UPDATE: We are now over 99,400 fans and growing. The ETA for 100,000 is somewhere early next week. We’ve already received in excess of 1,000 images for use in the mosaic but we want more!!! I’m preparing two mosaic base images, one modern and one historic. They’re looking great in the trial runs so far, so get your images in via the channels below and make them even better! —— As I alluded to earlier in the week, we have a milestone of sorts coming up on our Facebook fan page. To celebrate this milestone, we thought we’d put together […]

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Fan Week – get your Saab images ready!

G’day everyone, I’m sure there’ll be some significant news this week and we’ll cover it as it happens. But I also wanted to share a little of what you’re doing in the Saab world – ie. our customers, our fans. There have been quite a few events on recently, and I’ve received a couple of personal emails from people that I’d like to share, too. We’re closing in on an important milestone on our Saab Facebook page – 100,000 fans – and we’d like to do something special to celebrate that as well. If you’ve not joined the party on […]

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The Saab 90000

I’m sure most of you have heard of the Saab 90, Saab’s first automotive mashup from an era when we didn’t even know what a mashup was…… And I know that everyone would be familiar with the legendary Saab 900….. Many of you, including yours truly, would have owned a Saab 9000 at some time in your Saabing career….. But how many of you are familiar with the Saab 90000?

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Welcome to Inside Saab

It is my great pleasure to welcome you to Inside Saab – a new initiative from Saab Automobile to bring the company closer to its enthusiast community. My name is Steven Wade. Those who know me – and many who don’t – call me Swade. I’ll be your host on a journey into the heart of this wonderful carmaker. Some of you may be familiar with my previous work at a site called Saabs United, where a community gathered to support Saab as they were sold by General Motors to become an independent company back in 2009/10. Saabs United continues […]

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