A collection of posts from the Inside Saab website I operated for Saab Automobile from April-Dec 2011
By now, may of you would have seen the image below, which first appeared in a Swedish newspaper yesterday and has since gone all around the web. The image should have been redacted by the body that passed the document on to the newspaper, however this was overlooked. An apology has been offered and accepted. Thankfully for us, the image […]
Earlier today I wrote an article here at Inside Saab that may have left the impression that a vote would be taken at the creditors meeting underway today at the district court in Vanersborg. That impression would be incorrect. I’ve received some information internally that spells out the following, which should help those interested in the process Saab is currently
Could this be the northernmost Saab ….. (cue Clarkson voice) ….. in the world? Arjan Bronkhorst is a professional photographer – and a Saab fan – so when he spotted an early model Saab 900 abandoned in Spitsbergen he just had to get a shot of it. Link: Arjan Bronkhorst Photography. Make sure you click to see this one enlarged.
From the people I talk to, I know there’s a lot of interest in Saab’s marketing and advertising. As a prelude to our Q&A part 2, where one of the questions related to this, I can foreshadow the answer by saying that the marketing plan we will follow won’t be a shock and awe saturation TV campaign. Put simply –
I saw this earlier today and just had to share….. Our design chief, Jason Castriota, has done some very cool things in the past. This very exclusive, one-off Lancia Stratos is one of them. Yes, this car was done by the same guy who’s leading the design team working on your future Saab 9-3 replacement. Doesn’t that get you just
I know we have some Saab fans in Canada as I’ve met a few of them in my travels. There’s a small but hardcore group out in the Pacific Northwest and I can well remember the large group from Toronto that got together for a support convoy there last year, even getting some significant news coverage at the time. I
Fan Week – Some Saab appreciation in a new found land Read Post »
G’day everyone, I’m sure there’ll be some significant news this week and we’ll cover it as it happens. But I also wanted to share a little of what you’re doing in the Saab world – ie. our customers, our fans. There have been quite a few events on recently, and I’ve received a couple of personal emails from people that
This hurts, but it also puts a smile on your face. One of our dealers in Holland, Jaap T, sent this to me earlier today. He has a wonderful repeat client, one who even extended his lease in the hope of acquiring a new Saab 9-5 SportCombi. It hurts us to know that we haven’t been able to build it
There’s some great news for the Saab 9-4x this week. The new Saab crossover has not only enjoyed some fantastic reviews since being released earlier this year, it’s now been shortlisted for the 2012 North American Truck of the Year award. Elegible vehicles are selected based on the fact that are either new, or substantially changed from the previous year’s
Saab 9-4x short-listed for 2012 North American Truck of the Year Read Post »
After the success of the Viggen ‘by the numbers’ piece I thought it’d be fun to dig up another model of interest from the database and spill it’s global distribution beans here on the website. The Saab 900 Convertible is an icon on its own, but the icon-within-the-icon is the Monte Carlo Yellow version of the car. It’s the most
We visited Fjallbacka during the Swedish summer 2011. I’d heard about Fjallbacka only through some books that I’d read by a Swedish author named Camilla Lackberg. It was only an hour or so from Trollhattan, so it made for a nice afternoon trip. Fjallbacka sounded nice in the books that I’d read, though you never know how that’s going to
