PhoeniX in New York

I’ve been waiting to show you these photos for a while now. What would you do if you saw something like this in a streetscape late at night? You’d photograph it, of course. And that’s exactly what plenty of people did late one cold spring night in New York City. Me included. Back in April when the New York Auto Show was on, Saab’s latest design concept, PhoeniX, was taken out at night for a photo shoot for Top Gear magazine. The car was unloaded at the meatpacking district around 10pm and so began an all-night photoshoot that didn’t actually […]

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Share your view of Saab in New York and win!

REMINDER – Those of you attending the New York Auto Show this weekend…… don’t forget to get your photo in so that you can WIN! —— A couple of notes about the New York Auto Show, which continues until its close on Sunday evening….. What is your view of Saab? If you’re attending the New York Auto Show, then make sure you track down one of the attendants at the Saab stand and get your hands on the Sony Ericsson Xperia in their pocket. Saab and Sony Ericsson are running another photo competition at the New York Auto Show and […]

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Saab at the New York International Auto Show – Summary

I’ve had an outstanding week in New York reporting on Saab’s presence at the New York International Auto Show. I have to thank all the Saab fans who came along to say “Hi” and support the brand at this important show. The north-eastern US is a crucial market for Saab and this is the biggest show in the region. Saab know this, which is why they bought plenty of eye candy for people to look at. The week began with a nighttime photo-shoot with the Saab PhoeniX Concept for a major car magazine. The shoot was held in the meatpacking […]

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Public Day #1 at the New York Auto Show

I visited the Saab stand for a few hours today at the start of public day #1 at the New York Auto Show. Given that it was a Friday, and the beginning of Easter, I was a little worried as to whether there would be many people there. When I arrived, around 20 minutes before the show opened at 10am, the lines inside the Javits Center were around 200 meters long. Worry no more. I paid to go in just like everyone else and there was some palpable excitement amongst the visitors in the queue. Everyone was keen to get […]

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Notes from New York – Part 4 – The art edition

Holy cow! That’s not a statement of exasperation. It’s what I had for dinner tonight – one of the steaks that New York is famous for. If you’re ever here, check out Ben & Jack’s near the corner of 28th and 5th. You won’t need to eat for days, which is a good thing because you won’t have any money left for days, either. No complaints from me about the price, though. First, I was the gracious recipient of a good friend’s hospitality :-), and second, you don’t mind paying a bit more for quality. I think there’s a lesson […]

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Saab Press Conference from NYIAS

Following is the Saab press conference from the New York International Auto Show. It’s 10 minutes in length and features Matthias Seidl (VP Global Sales and Aftersales), Victor Muller (Chairman) and Jason Castriota (Executive Director, Design). — Sorry it took a little long to get up here. Who knew HD video would take so long to process?

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Jason Castriota and the Saab PhoeniX Concept

My thanks to Jason Castriota for taking some time to be our first interviewee here on Inside Saab. I was curious to ask Jason how his thoughts have settled now that we’re a month or so along from the launch of the Saab PhoeniX Concept at the Geneva Motor Show in March 2011. PhoeniX was a concept that got a lot of attention, the majority of it positive, but it wasn’t without controversy. The car has received an overwhelming response here in New York and I was keen to see how Jason felt about PhoeniX visiting his home town. —

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Notes from New York – Part 3 – The Auto Show begins

Today was press day #1 at the NYIAS and even though Saab’s press conference isn’t scheduled until tomorrow, there was a flurry of activity at the Saab stand with a steady stream of visitors all day (and whilst I don’t want to sound smug, I think there are a few manufacturers who wish that was the case at their stand). Following are some images and commentary on some of today’s events and some of the vehicles on show at the Saab stand. —— Being a senior executive at an Auto Show is all about two things – interviews and business. […]

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The Saab stand at the New York International Auto Show

Greetings all, from an early morning start at the New York International Auto Show. The press corps is still filing in and it won’t get really hectic at the Saab stand until tomorrow. That’s not to say there isn’t already plenty of interest, however. Plans seem to change pretty quickly around here and contrary to the plan I shared here yesterday, PhoeniX is on display today and the cameras are already clicking. It’s an all-new product lineup on the Saab stand today. As well as PhoeniX, we have the Independence Edition 9-3 Convertible, the Saab 9-5 SportCombi and a Saab […]

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Notes from New York – Part 2 – it’s all about PhoeniX

Today was day 2 in New York City, leading up to Saab’s PhoeniX Concept getting it’s official US unveiling at the New York International Auto Show. Today was all about PhoeniX. —— Whenever a new Saab is unveiled, I’ve always taken great effort in telling people not to judge it from photos. People are very passionate about Saab design and that passion tends to lead to strong reactions when something new comes along. I tell people again and again……. You have to go to an event and see the car for yourself, for real. I’m going to have to add […]

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